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How we review B2B marketplaces — documented in full.

This is the methodology that sits behind every review on B2BSources. The four-point review framework, the verification rubric, the field test protocol, what each editorial badge means, and the cycle on which reviews are refreshed. We don’t expect every reader to read this in full. We do expect to be held to it.

v1.0Updated 8 May 2026·First published 12 May 2024·~12 min full read
One honest note: this methodology is applied uniformly to every new entry from May 2026 forward. Retrospective re-reviews of older entries against the current standard are in progress and will be completed by Q3 2026. Any listing reviewed under earlier criteria is marked with its review date — if it’s pre-May 2026, the rubric below may not yet have been applied in full.
Section 01

The four-point review applied to every marketplace.

Every entry in the directory is reviewed against the same four-point framework. The framework doesn't produce a numerical score — it produces an editorial verdict, a verification tier, and the contextual notes ("best for / skip if") that appear on every detail page.

The framework weights are not uniform across categories. Verification depth carries more weight in pharma (where regulatory risk is high) than in general wholesale. Field test response quality carries more weight in transactional marketplaces than in regulatory intelligence platforms. Where the weighting differs from the default, the marketplace's detail page notes the relevant emphasis.

Point 01
Verification depth
What does the platform actually check before listing a supplier? Document checks, regulatory filings, third-party audits, or self-declaration — applied to the rubric in section 02.
Surfaced as: Verification badge on every listing · Detailed "what the platform checks" table on detail pages.
Point 02
Geographic & industry reach
Where the platform's supplier base concentrates and which sectors it covers in meaningful depth. Specialisation usually beats generic reach — narrow but verified beats broad but unverified.
Surfaced as: Region and sub-category tags · "Best for" framing on detail pages · Cross-link to relevant region/industry pages.
Point 03
Fee economics
What the platform costs — buyer side and supplier side, separately. Transparent fee models score higher than gated pricing. Asymmetric economics get surfaced — we make it explicit who pays what.
Surfaced as: Quick Facts sidebar · Dedicated fee model section on detail pages · Fee column in directory tables.
Point 04
Field-tested response quality
We send anonymous sourcing inquiries through every reviewed platform. Response time, reply rate, and substantive answer rate are documented — protocol in section 03.
Surfaced as: Field test stats block on detail pages · Inquiry response data referenced in editorial verdict.
Section 02

The verification rubric — what each badge actually means.

Every marketplace in the directory has been editorially reviewed by B2BSources before inclusion. That's separate from supplier verification. The badges below describe how each platform vets its own suppliers — not whether B2BSources has checked the platform itself.

Platforms are assigned a tier based on the criteria below. We do not give partial credit — a platform that requires document checks for some categories but not others is rated as Mixed Verification, not Verified Suppliers. The strictest applicable definition wins.

Verified suppliers
Strong, platform-enforced verification
Platform requires verifiable documentation (regulatory certifications, business registration, industry-specific compliance) as a condition of listing. Documents are checked for currency and authenticity at submission. Verification applies uniformly across all supplier listings — not gated behind premium tiers. Filtering for "verified" returns suppliers who have passed the platform's enforcement floor.
Mixed verification
Tiered or partial verification
Platform applies verification unevenly — either as a paid premium tier (verified status costs extra), as a category-specific check (some categories enforced, others not), or as a voluntary opt-in for suppliers. Verified subset of listings is genuine; unverified subset is large enough to materially affect search results. Buyers using the platform need to filter explicitly for the verified subset.
Self-listed
No meaningful platform verification
Suppliers list themselves with minimal or no platform oversight. Profile information is supplier-declared. The platform may have terms of service requiring accurate listings but does not check submissions. Buyers using these platforms need to do their own due diligence on every listing — platform inclusion provides no verification signal.
Platforms in this tier

A platform's verification tier is not a quality judgement. Self-listed platforms can be genuinely useful — IndiaMART surfaces a long tail of legitimate suppliers that no verified-only platform carries. The tier just tells buyers how much qualification work they need to do themselves.

Section 03

The field test protocol — how we measure response quality.

It's easy to say a marketplace has good supplier response quality. It's harder to prove it. The field test exists to convert claims into numbers: how often suppliers reply, how fast, and whether replies are substantive enough to be useful.

Field tests are conducted by the B2BSources editorial team using anonymous buyer accounts. Inquiries reference realistic procurement scenarios but represent no commercial commitment. Suppliers are not informed they are part of a review — disclosed reviews bias results in ways that defeat the purpose.

Inquiries sent
6 per platform
3 high-volume products + 3 specialty / niche products. Mix calibrated per platform's category.
Test window
7 days
All inquiries sent within a 48-hour window. Responses tracked for 7 days from each inquiry.
Test cadence
12 months
Field tests repeated annually unless a major platform change triggers an off-cycle re-test.
Response rate
Percentage of inquiries that received any reply within 24 hours. Counts any acknowledgement, including auto-responders that confirm the inquiry was received.
Average reply time
Mean time to first substantive reply from a supplier (excluding auto-responders). Reported alongside the median when the mean is skewed by outliers.
Substantive replies
Number of inquiries receiving a reply that includes pricing range, MOQ, lead time, and at minimum a willingness to share documentation. Brochure-only or "please call to discuss" replies do not count as substantive.
CoA on request
For pharma platforms only — number of suppliers willing to share a Certificate of Analysis when explicitly requested. Refusal pending NDA is acceptable and counts toward willingness; flat refusal does not.
Specification fidelity
Subjective measure — do supplier replies actually match the technical specification in the inquiry, or do they substitute close-but-not-equivalent products? Reported as a percentage of substantive replies, not as raw count.

Field test data is published in the "Field test results" section of each marketplace detail page. We publish the actual numbers, not aggregate scores — readers should be able to see the underlying response rate and reply time, not just a derived rating.

Field tests have honest limits, surfaced in section 07 below.

Section 04

Editorial badges — what each one signals.

Five editorial badges appear across the directory. Each one has defined criteria; none are awarded informally or as part of a sponsorship. The criteria are listed below — if a platform meets them, the badge is applied. If a platform later stops meeting them, the badge is removed at the next review cycle.

Editor's ChoiceStrongest signal
Editor's Choice
Applied to marketplaces that are materially the best in their category for a defined buyer need. The platform must hold Verified Suppliers tier, be in continuous operation for 3+ years, have completed a field test in the last 12 months, and be the editorial team's recommended starting point for the relevant buyer scenario.
Typical placement: 1-3 platforms per industry category. Multiple Editor's Choice badges within a category are acceptable when they serve genuinely different buyer needs.
RisingMomentum signal
Rising
Applied to marketplaces that are growing meaningfully and worth attention — but haven't yet established the operational track record for Editor's Choice. Criteria: meaningful supplier base growth in last 12 months, at least one full editorial review completed, and the editorial team considers the platform credibly differentiated.
Typical placement: 0-2 platforms per industry category. Rising badges expire after 24 months and are reassessed — platforms either graduate to Editor's Choice or lose the badge.
NewTime signal
New
Applied to marketplaces added to the directory in the last 90 days. Automatic — calculated from the listing's added-date. Removed automatically after 90 days. No editorial judgement involved; this is a freshness signal for buyers.
Typical placement: Any marketplace within its first 90 days of inclusion.
FeaturedRotating placement
Featured this month
Editorially-selected rotation that surfaces 3-5 marketplaces per month at the top of category pages and directory listings. Featured placements are unpaid — they're an editorial choice to surface specific platforms for that month based on relevance to current buyer questions.
Typical placement: 3-5 per industry category, rotated monthly. Sponsored placements are labelled separately (below) — Featured is not a paid slot.
SponsoredPaid placement
Sponsored
Applied to placements where the marketplace has paid for visibility. The dashed border + amber colour treatment is deliberate — sponsored placements should be visually distinguishable at a glance. Sponsored marketplaces still receive a standard editorial review; sponsorship does not change the review verdict or the verification tier.
Typical placement: Wherever a marketplace has paid for visibility — sticky cards in directory tables, top-of-category placements, homepage Editor's Shortlist slots. Always visually distinct from editorial badges.
Section 05

Inclusion criteria — what gets listed.

Not every platform that wants to be listed makes the directory. Inclusion is editorial, not automatic. The criteria below define what we look for in considering a submission.

B2BSources covers both B2B marketplaces (transaction-oriented platforms with RFQ and inquiry workflows) and trade directories (supplier-indexed platforms used for sourcing discovery, often with inquiry functionality). The boundary between the two is increasingly blurry — many trade directories have added marketplace features and vice versa. Both are eligible for inclusion. Each listed platform is assigned a platform type (B2B marketplace / Trade directory / Hybrid) on its detail page so buyers understand what kind of tool they're evaluating.

Eligible for inclusion
  • Operates as a B2B marketplace or directory with structured supplier/buyer functionality — not a generic Yellow Pages-style listing site
  • Active for at least 12 months with continuous operation and visible commercial activity
  • Genuinely active supplier base — at minimum 100 active suppliers with verifiable contact information
  • Identifiable operating company with verifiable corporate registration in a jurisdiction with reasonable legal accountability
  • Clear value proposition beyond aggregating supplier links — must offer at minimum inquiry workflow, search functionality, or supplier intelligence
Not eligible for inclusion
  • Platforms scraping suppliers without consent — supplier listings must be from suppliers who opted in, not lifted from other directories
  • Platforms where the only visible suppliers are those who paid to be listed — if paid placement is the only path to visibility and free suppliers are either absent or hidden from search results, the platform doesn't meet the bar. Platforms where paid featured placement exists alongside a genuinely browsable free supplier base are eligible.
  • Platforms with active fraud reports or unresolved regulatory action that materially affects supplier trust
  • Single-vendor platforms disguised as marketplaces — if 80%+ of listings are one company's own products, it's a catalogue, not a marketplace
  • Platforms refusing to disclose verification practices — if we can't describe what the platform checks, we can't list it credibly

A marketplace can submit itself via the marketplace submission form. Editorial review takes up to 14 days. We notify every submitter of the outcome — accepted, rejected, or paused pending additional information.

Section 06

Review refresh cycle — how reviews stay current.

B2B marketplaces change. Verification policies tighten or loosen, fee models restructure, supplier bases shift, ownership transfers. A review that was accurate at first publication may not be accurate two years later.

The refresh cycle defines when reviews are re-checked against current platform reality. The default is a 12-month full re-review for every listing. Off-cycle re-reviews are triggered by specific events, listed below.

Scheduled refresh
Every 12 months from the previous review date. Full re-application of the four-point review framework. Field test re-run. Verification tier reconfirmed. The detail page's "Last reviewed" date is updated regardless of whether the verdict changes.
Ownership change
Marketplace acquired or undergoing material ownership transfer. Off-cycle re-review triggered. Particularly important for verification policies, which can change materially with new ownership.
Verification policy change
Platform changes what it checks before listing suppliers — either tightening or loosening criteria. Verification tier reassessed within 30 days.
Fee model restructure
Platform materially changes pricing for buyers or sellers. Fee model section refreshed within 60 days. Buyer fee changes given priority over supplier-side changes.
Reader-flagged inaccuracy
Reader or marketplace operator flags a factual inaccuracy via the corrections process (section 08). Assessed within 5 working days; correction published if substantiated.
Regulatory event
Platform subject to regulatory action (sanctions, compliance findings, suspension) that materially affects supplier trust. Re-review triggered immediately; listing may be suspended pending review.
Section 07

What we don't claim.

Trustworthy methodology is as much about what's excluded from the claim as what's included. The disclosures below are explicit limits — things B2BSources does not assert, regardless of how strong individual reviews might appear.

Explicit limits
  • We do not independently audit suppliers. Editorial reviews assess the platform's verification practices — not whether any specific supplier on the platform is trustworthy. Buyers remain responsible for direct due diligence on suppliers they choose to engage.
  • We do not verify every certificate. Reviews describe what platforms claim to check (e.g., GMP documentation). We do not independently re-verify every supplier's certificate with the issuing authority — that's the buyer's responsibility for orders they place.
  • Field tests are not statistically representative. Six inquiries per platform is enough to surface meaningful response patterns, but not enough for statistical claims about supplier base behaviour. Field test data is directional, not definitive.
  • Reviews can be wrong. Methodology is applied uniformly, but editorial judgement is still judgement. We publish corrections via the process in section 08 when reviews are flagged as inaccurate.
  • Inclusion is not endorsement. A platform being listed in the directory means it meets the inclusion criteria — not that we recommend buyers use it for every scenario. The "best for / skip if" framing on every detail page identifies where a platform fits and where it doesn't.
  • Verification tier is not quality. A Verified Suppliers tier does not mean the platform is better than a Mixed Verification or Self-listed platform for every buyer. It means the platform does more upfront verification work — useful in some scenarios, irrelevant in others.
Section 08

Corrections process — how to flag an inaccuracy.

If a review contains a factual inaccuracy — wrong founding date, mischaracterised verification policy, outdated fee model, missing certification — readers and marketplace operators can flag it via the corrections form. The process applies equally to readers and the marketplaces being reviewed.

What we will and won't change is explicit: we correct factual inaccuracies (wrong dates, mischaracterised features, outdated economics). We do not change editorial judgement (whether a verdict is positive or negative) on the basis of a marketplace's preference. Disagreement on judgement is permitted; replacement of judgement on request is not.

Step 01
Submit via form
Use the corrections form on the detail page — identifies the listing and the specific claim being disputed.
Step 02
Editorial review
B2BSources editorial team reviews the claim within 5 working days. Supporting documentation may be requested.
Step 03
Decision
Correction made, declined, or escalated for re-review. Submitter is notified of the outcome with reasoning.
Step 04
Published
If a correction is made, the listing's "Last updated" date is refreshed and the corrected content is noted in the version history.

Submit corrections via the "Report inaccuracy" link at the bottom of any marketplace detail page, or directly through the contact form.