Find marketplaces that fit your buyer context.
Most B2B marketplace directories list platforms generically. Buyer guides flip that — they start with who you are and what you’re trying to do, then map the directory to your specific situation. Nine guides across role and geography, each editorially maintained.
Generic rankings help no one.
The honest problem with most B2B marketplace lists is that they pretend buyers have the same needs. An API importer in Lagos and a procurement team in Frankfurt face genuinely different sourcing problems — different platforms, different verification expectations, different fee structures, different workflows.
Buyer guides are how we account for that. Each guide starts with a specific buyer context — “You’re a [role] based in [region] sourcing [type of product]” — and works backward to the platforms that actually fit. The same marketplaces appear across multiple guides, but the framing changes based on who’s reading.
These guides are maintained editorially and refreshed against the same four-point methodology as individual marketplace reviews. Any sponsored entries inside a guide are clearly labelled as such, so readers always know which recommendations are paid placements and which are editorial picks.
Find your buyer role.
Five guides for the major B2B buyer roles, regardless of geography. Start here if your role is well-defined — API procurement, CDMO sourcing, distribution, exports. Most readers find their guide in this section.
Find by where you’re based.
Four guides for buyers in emerging markets sourcing from India, China, and Europe. The platform mix shifts meaningfully by region — these guides surface the recommendations that fit each geography’s specific procurement context.
How buyer guides are built.
Each guide follows the same editorial shape — so readers can navigate any of them confidently once they’ve read one. The structure is deliberate, designed around how procurement teams actually evaluate platforms.
Where a guide includes a sponsored entry, it is clearly labelled as such. Unpaid editorial recommendations and sponsored placements live in the same guide but are always distinguishable to the reader.
Read the full methodology